Advertising / Marketing Diploma - CPD Certified - Jobs and Recruitment on, the UK's #1 job site

Advertising / Marketing Diploma – CPD Certified


Our Advertising & Marketing Diploma has been given the CPD Certification and is the perfect course for anyone looking to work in the Advertising & Marketing sector. Packed in to 18 modules teaching you everything you need to succeed in this profession. The course can be studied part time and you can become accredited in as little as 15 hours and you can study at your own pace. The comprehensive syllabus is supported by experienced tutors who are there to help you through email. Your qualification will be recognised and can be checked for validity on our dedicated website. More Key features about our Advertising & Marketing Diploma Lifetime Access to your course The price you pay Reed is for the whole course including final exam – no hidden fees CPD certificate upon successful completion Tutor Support Monday – Friday ** When purchasing this course you will be eligible to apply for the XO Student Discount Card!! You can save on brands such as New Look, Disney, ASOS, Hotels, Miss Selfridge , Domino’s and many more.**

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Module 1

In-Depth Look at Advertising

Student Objectives:

  • To learn the difference between advertising and marketing
  • To understand the components of advertising
  • To learn about the role as an advertiser
  • To understand the advertising industry
  • Plus much more…

Module 2

Media Planning

Student Objectives:

  • To learn what media planning is
  • To understand what a professional media planner does
  • To learn about the media planning process
  • To learn about media scheduling
  • Plus much more…

Module 3

Marketing Strategies

Student Objectives:

  • To learn about different types of marketing strategies
  • To understand how marketing strategies can benefit a business
  • To learn which marketing strategies might work best for your business
  • To learn the differences and similarities between marketing strategies
  • Plus much more…

Module 4

The Purpose of Adverts

Student Objectives:

  • To learn about the history of advertising
  • To learn what advertising can do for a business
  • To understand about the different methods of advertising
  • To understand viral advertising
  • Plus much more…

Module 5

Market Research

Student Objectives:

  • To learn about customer research
  • To understand how important customer research is to a business
  • To learn how to gauge customer satisfaction
  • To understand the types of market research
  • Plus much more…

Module 6

Designing the Budget

Student Objectives:

  • To learn how to set an appropriate marketing and advertising budget
  • To learn about keeping a budget for marketing and advertising
  • To learn about traditional media channels
  • To understand how to stick to a budget
  • Plus much more…

Module 7

Positioning Your Message

Student Objectives:

  • To understand what positioning means in a marketing sense
  • To learn how to define your brands message
  • To understand how to create messages using positioning marketing
  • To learn the ways to position your message
  • Plus much more…

Module 8

Elements of an Advertising Campaign

Student Objectives:

  • To learn about the different elements of advertising
  • To understand the key of a successful advertising campaign
  • To learn which elements work in which circumstances
  • To learn how to target an audience with an advertising campaign
  • Plus much more…

Module 9

Recipe for a Perfect Advert

Student Objectives:

  • To learn how to create ads for different mediums
  • To learn about different advert options
  • To learn how to write an advert
  • To understand the parts of a perfect advert
  • Plus much more…

Module 10

Buying Advertising Space

Student Objectives

  • To learn about the responsibilities of a media buyer
  • To understand how media buyers identify a target audience
  • To learn how to buy advertising space
  • To understand how to decide which advertising space is best for your product
  • Plus much more…

Module 11

Viral Marketing

Student Objectives

  • To learn how to create a buzz with advertising
  • Understand and execute a proper complaints procedure
  • To understand how viral marketing works
  • To see the importance of the customer experience in viral marketing
  • Plus much more…

Module 12

Mastering the Art of Social Media Marketing

Student Objectives:

  • To learn about the significance of social media marketing
  • To learn how social media marketing can improve an overall marketing plan
  • To learn how to engage with customers via social media
  • To learn about social marketing and how you can use it in your company
  • Plus much more…

Module 13

Avoiding Pitfalls in Marketing and Advertising

Student Objectives:

  • To learn about the marketing pitfalls that marketers run into
  • To learn how to avoid common mistakes
  • To understand why some advertisements do not work
  • To learn the importance of research in designing adverts
  • Plus much more…

Module 14

Understanding the Important Abbreviations in Advertising

Student Objectives:

  • To learn about different abbreviations in the marketing industry
  • To understand how to use these abbreviations in the industry
  • To learn how to find a unique selling point
  • To understand how certain advertising tactics work
  • Plus much more…

Module 15

Advertising and the Law in the UK

Student Objectives:

  • To understand who regulates UK advertising law
  • To learn about UK advertising codes
  • To learn about advertising to children
  • To understand gambling advertising
  • Plus much more…

Module 16

Print and Online Advertising

Student Objectives:

  • To learn the intricate details of print and online advertising
  • To understand how print media uses adverts
  • To understand how online media uses adverts
  • To learn how to use print advertising for a business
  • Plus much more…

Module 17

Important Advertising Examples

Student Objectives:

  • To learn how to examine different advertising types
  • To see how advertising works in the real world with companies you know
  • To see examples of common advertising examples from the UK
  • To learn how billboards can work for a business
  • Plus much more…

Module 18

Career Opportunities in Marketing and Advertising

Student Objectives:

  • To learn about different career options in advertising and marketing
  • To learn how to progress in marketing and advertising
  • To learn some tips to make yourself attractive to marketing and advertising firms
  • To understand how to make yourself stand out from the crowd
  • Plus much more…