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HR and Marketing

£9.95

HR and Marketing Diploma of achievement in HR and Marketing Level 5. Additional CPD Accredited HR and Marketing Certificate with 90 CPD points available without extra study. The course comes with easy to understand e-learning study materials. This HR and Marketing Diploma is a unique and well designed course in HR and Marketing . Today’s business is defined by the quality of its workforce. It’s often said that even the biggest organisation is only as strong as its weakest link. Worldwide, forward-thinking businesses are becoming increasingly selective with their recruitment and hiring strategies. For the human resource manager, the challenge lies in building a capable and committed workforce with finite resources available. HR personnel assume responsibility for attracting, hiring, training and retaining candidates of quality and value to the business. They’re also relied on to detect and address performance issues, handle grievances, control absenteeism and ensure workplace health and safety regulations are met. In return, those who thrive in HR and Marketing gain access to a broad and dynamic job market – both at home and on a global basis. This advanced Level 5 HR & Marketing Diploma is ideal for anyone looking to reach the very top of the ladder in an HR setting. Along with the basic functions and objectives of human resource management, this endorsed course examines the recruitment and selection process, the importance of quality training for staff members, how to conduct employee appraisals and managing workforce attendance. Helpful tips and guidelines for improving employee relations are provided, along with the art of effectively motivating a workforce and the benefits of championing diversity and equal opportunities in the workplace. With no time restrictions or deadlines imposed, you’re free to study at a time and pace to suit your lifestyle. All with expert tutor support available on demand, included in the initial fee for unbeatable value for money.

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Description

HR_HR and marketing

Description

HR and Marketing

This HR and Marketing Diploma is a course that has the capacity to take your career to the next level of excellence. Feel free to register for it whether you have any prior knowledge of HR and Marketing or not. You will also gain great insights in various multidisciplinary areas like staff motivation and strategies, managing conflict analysis among the workforce, remuneration strategies and so on. All these principles are geared towards enhancing the organizational excellent performance.

This Diploma course in HR and Marketing field is a veritable resource material for those that wants to make a transformational sustainable impact in this field. It is ideal for you whether you are a novice or professional in this niche. You will gain creative, innovative and efficient strategies that will make you a transformational leader in Human Resource field.Registration for this open for all learners regardless of their age, background or experience. Your one-off payment for this course covers college registration, comprehensive tutor support, supporting documents, high quality e-learning materials and lots more.

HR and Markering – Learning Outcomes

Among other things, you will learn the following tips global human resource principles, different work cultures and ethics, recruitment and selection, general requirements of a human resource management practitioner, managing employee organizational change, hiring and retaining the right talent for organizations, maximizing employee productivity and creativity etc.

  • Understand the importance of human resources and their management within organisations;
  • Recognise the importance of good employee relations;
  • Discuss mutual value and benefit of providing the workforce with the highest quality training on an ongoing basis,
  • Explore professional strategies for measuring the effectiveness of employee training
  • Explain the need to understand consumer behaviour
  • Explore various types of consumer behaviours.
  • Identify the need for market research and explain various forms of market research
  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand

HR and Marketing – Course Syllabus:

Module 1 – Introduction To Human Resources Management

This module covers the following topics:

  • The Objectives of HRM
  • Primary Objectives
  • What is Strategic Human Resources Management?
  • The Scope of HRM
  • Functions of Human Resources Management (HRM)
  • The Code of Ethics of Human Resources

Module 2 – Importance Of Training And Development In The Workplace

This module covers the following topics:

  • Objectives of Training
  • Benefits of Employee Training and Development
  • Assessment of Training Needs
  • Identifying Training Needs
  • The Training Process
  • Standard Areas of Employee Training
  • Assessing the Cost Effectiveness of Training

Module 3 – Conducting Effective Performance Reviews

This module covers the following topics:

  • Performance Appraisals Done Well
  • Errors We Make
  • Types of Performance Reviews
  • The Performance Management Process
  • Goals with SPIRIT
  • The Performance Management Cycle

Module 4 – Performance Management Of The Workers

This module covers the following topics:

  • Performance Counselling
  • Features of 360 Degree Appraisal
  • The Potential Review/Career-Development Interview
  • Career Development
  • Succession Planning:
  • Effective Performance Appraisal

Module 5 – Motivating And Rewarding Employees

This module covers the following topics:

  • Motivational Aspects
  • What is Motivation?
  • The Influence of Motivation Theory
  • Types of Incentives and Rewards
  • Competence-Related Pay
  • Employee Ownership

Module 6 – Encouraging Creativity In A Team

This module covers the following topics:

  • Brainstorming
  • The Stepladder Technique
  • The Slip Writing Technique

Module 7 – Understanding Customer Behavior

The unit covers the following topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Consumer Buying Process

Module 8 – Market Research

This module covers the following topics:

  • The Need for Market Research
  • The Research Process
  • Approaching Respondents
  • Qualitative Research
  • Quantitative Research

Module 9 – Marketing Strategy And Planning

This module covers the following topics:

  • Introduction to Marketing
  • Consumer and Market Analysis
  • Analyzing the Competition and Yourself
  • Analyzing Distribution Channels

HR & Marketing – Course Benefits:

When you must have successfully completed this HR and Marketing – Level 5, you will be given a certificate of achievement. With this Diploma, you can go ahead to pursue other higher level courses in Human Resource field or you can even get employment opportunities in organizations and serving as a human resource entry level expert.

HR & Marketing – Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Tutor Support

When you register for this course, be rest assured that your tutor will attend to all your needs with professional finesse. You will experience peace of mind, knowing that from start to finish, someone is there to guide you at every step.