PR : Public Relations Course - Jobs and Recruitment on, the UK's #1 job site

PR : Public Relations Course


PR : Public Relations Course Diploma of achievement in Public Relations Level 4 . Additional CPD Accredited PR: Public Relations Certificate with 80 CPD points available without extra study. The course comes with easy to understand e-learning study materials. Endorsed Certificate of Achievement.This level 4 online Public Relation Diploma course equips learners with the relevant skills they need to handle Public Relations for a wide range of individuals, private and corporate organizations. It is very pertinent for businesses and other organizations to get the accurate message to the public and media by handling any Public Relation crises and effectively harness their online reputations. In this intensive study, learners will develop the prerequisite training and confidence they need to work in a wide range of communication-based roles using multimedia platforms and traditional marketing channels. By registering for this Public Relation Diploma course, learners will develop enviable skills such as organizing press conferences, conducting interviews, and news writing. Others are fundamentals of public relations, media relations, concepts of Public Relations, management and organization of Public Relations, Public Relations as planned communication, Public Relation tools & methods, production of Public Relations material, corporate public relations and lots more. This Public Relation Diploma course is suitable for those who want to break into the exciting field of public relations or newcomers or those working in the industry, but who have interest to refresh their skills or boost their curriculum vitae. There is no entrance examination to participate in this Public Relation Diploma course, but in order to study; learners are required to have access to a computer, laptop, tablet or similar device with strong internet access. Others are a functional email account and the desire to learn. At the successful completion of this Public Relation Diploma course, learners may pursue a career path in media, journalism, social media marketing, digital marketing, public relations and lots more. Don’t delay! Register for this Public Relation Diploma course today!

SKU: 97476 Category:


Business_Public administration


PR : Public Relations Course

This Public Relations Diploma course equips learners with the great skills they need to work in a wide range of communications-based roles. From the start to finish, learners will enjoy unlimited tutorial support, and they will have the flexibility to study at their pace, and location without being constrained by imposed deadlines, fixed schedules or time restrictions.

This comprehensive online Public Relations – Diploma course will teach learners how to effectively:

  • write press releases and distribute them to the right audience
  • build productive working relationship with media personalities
  • get the best out of the social media space, and
  • Plan and implement targeted public relations strategies that will get exceptional results.

This course will teach the learner effective, reliable and credible techniques that will achieve great results. It will also show aspiring or new comers in the industry how to work effectively in the public relations field, across new media and traditional platforms.

Public Relations – Course Benefits

When studying for an advanced Public Relations – Diploma with Brentwood Open Learning College, every learner benefits from:

  1. 24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.
  2. The complete commitment of our exclusive tutors and the wider Brentwood Open Learning College student support team throughout your studies.
  3. All learning materials and supporting documentation required to complete the course provided as standard – no additional expenses or purchases required.
  4. The opportunity to study in your own time and at your own pace for an fully-endorsed diploma from a recognised awarding body.
  5. Complete flexibility with no deadlines or time restrictions to worry about – ideal for those with active lifestyles and busy schedules.

Public Relations – Learning Objectives

The primary objective of this outstanding Level 4 Diploma in Public Relations is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive PR Course provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.

Over the course of 8 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.

Upon successful completion of this Public Relations – Diploma course, you will benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • PR crises management and prevention skills
  • The importance of building strong media relations
  • Familiarity with key PR tools, materials and standards
  • The importance of ethics in public relations
  • Exceptional communication and time-management skills
  • The confidence to work in PR at the highest level

Public Relations – Course Outline

This intensive yet digestible Level 4 Diploma in Public Relations is delivered across 8 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1- Introduction to Public Relations

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations
  • What Public Relations People Do?
  • Plus more

Unit 2- Concepts of Public Relations

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Publication
  • Public Opinion Research in Communication and Public Relations
  • Plus more

Unit 3- Management and Organisation of Public Relations

This unit covers the following key topics:

  • Introduction
  • External Environment
  • Macro Environment
  • Internal Environment
  • Public Relations Tasks
  • Human Resources or Personnel
  • Future of the Public Relations Department
  • Plus more

Unit 4- Public Relations as Planned Communication

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning
  • Plus more

Unit 5- Public Relations Tools & Methods

This unit covers the following key topics:

  • Publicity Media
  • Advertising
  • Plus more

Unit 6- Production of Public Relations Material

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Plus more

Unit 7- Corporate Public Relations

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation
  • Plus more

Unit 8- Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • Sound Media Relations
  • How to Cultivate the Media
  • Crisis Management
  • Choice of Media
  • Plus more