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PR : Public Relations


Public Relations Basic Level 1 Certificate of achievement in Public Relations Basic Level 1. Additional CPD Accredited Certificate with 30 CPD points available with no extra study. The course comes with easy to understand e-learning study materials. Endorsed Certificate of Achievement. This entry level PR Public Relations Level 1 was carefully designed to teach learners the required skills they need to practice effectively as Public Relations practitioners. Candidates will learn how to implement a wide range of methods, approaches and corporate communication principles.PublicRelations are in high demand both locally and globally. The benefit of engaging in this course is multiple- learners will be equipped, trained and inspired with fundamental and core knowledge they need to succeed in this industry. This PR Public Relations Level 1 is delivered across 3 great units. Upon the successful completion of this Level 1 Public Relations Course, learners will know how to apply complex public relation effectiveness such as Public Relations as planned communication, public relations process and tools for Public Relations. Upon graduation from this Level 1 Public Relations Course intensive program, learners can set up as professional freelance public relations practitioners, or boost their skills in their work either as self-employed or employed professionals.

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Public Relations Basic Level 1

Course Benefits

This Public Relations Basic Level 1 intensive course is specifically designed for:

  • Those that want to develop a career in public relations management.
  • Those that want to understand the key changing media environment.
  • Others are public relations assistants, Public relations executives, public relations researchers, marketing executives, marketing assistants, those who are new in the not-for-profits, private and corporate sectors, and those working for community, regional, national and international organizations.
  • In this course, learners will be required to write assessments, which will be independently moderated by the tutor, and the grade will be displayed on the learners’ profile.
  • By signing up for this course, the learner will enjoy professional tutor support from the beginning of the course to its completion.
  • To actively participate in this course, what the learner needs is the desire to study, a functional email account, a mobile device, a functional computer or laptop with strong internet access.
  • This course is delivered 100% online, so learners will have the flexibility to study at their pace, location and schedule regardless of their current work life. They won’t be constrained by time restrictions, imposed deadlines or any form of fixed schedule by the tutor.
  • Enrol for this course today; as we guarantee that the learner will get ultimate value for their money.

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Learning Objectives

This Public Relations Basic Level 1 introduces the essential fundamentals of PR from a contemporary corporate perspective. With no prior knowledge or experience required, candidates begin to build an understanding of what it is the PR manager does, how their work helps shape public opinion and its resulting effect on the wider organisation. PR is a demanding profession that involves people management, marketing, sales, advertising and effective project management. This course has been designed for those looking to take their first steps towards a fulfilling career in professional PR.

Over the Public Relations – Level 1 course of three intensive yet accessible units, candidates explore the mechanics of PR as an essential communication tool, along with effective PR planning processes, developing PR strategies in accordance with the company objectives, essential market research skills and an exploration of various key PR tools.

Upon successful completion of this Public Relations – Level 1 course, candidates benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • Familiarity with important PR tools
  • Improved communication and time-management skills
  • The confidence to pursue a rewarding career in PR

Course Outline

This insightful Public Relations – Level 1 is delivered across three units – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 – PR as Planned Communication

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure
  • Human Resource Development
  • Corporate Physical and Financial Results
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation

Unit 2 – Public Relations Process

This unit covers the following key topics:

  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations

Unit 3 – Tools for Public Relations

This unit covers the following key topics:

  • Publicity Media
  • Advertising