Certificate in Public Relations - Jobs and Recruitment on reed.co.uk, the UK's #1 job site

Certificate in Public Relations

£9.95

Certificate in Public Relations Level 3 Level 3 Certificate in Public Relations. Certificate of achievement.The course comes with easy to understand e-learning study materials. Explore the limitless value of positive public opinion with this exclusive Level 3 Certificate in Public Relations! Study with CPD Courses today and take an important step closer to the career of your dreams! Affordable, flexible distance learning for ambitious candidates worldwide! Public opinion has a direct influence over the success and stability of every organisation. For a business to remain competitive, it needs to carefully manage its reputation. Just as strong public opinion can propel organisations into the spotlight for all the right reasons, negative PR can have the exact opposite effect. The public as a whole has the power to determine which businesses succeed and which are ultimately rendered unviable. To master the art of PR management is to hold the power and influence of public opinion in the palm of your hand. Those who master PR at a professional level are among the most valuable assets in the world to employers and business leaders. This engaging Level 3 Certificate in Public Relations has been designed for anyone looking to build a rewarding career in PR at an advanced level. From existing PR workers in pursuit of promotion to newcomers out to secure entry-level roles, this endorsed PR course could make all the difference. Discover what makes PR the single most powerful marketing tool and watch your long-term career prospects improve like never before!

SKU: 197875 Category:

Description

Business_Public administration

Description

Certificate in Public Relations Level 3

Course Benefits

When taking this high-quality Certificate in Public Relations with CPD Courses, every learner benefits from:

  1. All learning materials and supporting documentation required to complete the course provided as standard – no additional expenses or purchases required.
  2. The opportunity to study in your own time and at your own pace for a endorsed certificate from a recognised awarding body.
  3. Complete flexibility with no deadlines or time restrictions to worry about – ideal for those with active lifestyles and busy schedules.
  4. 24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.
  5. The complete commitment of our exclusive tutors and the wider CPD Courses student support team throughout your studies.

Learning Objectives

This insightful Level 3 Certificate in Public Relations has been designed to lay a rock-solid foundation upon which to build or advance a career in PR. The course focuses on the most important aspects of the PR profession, familiarising candidates with the roles, responsibilities and potential value of capable PR professionals. No prior education or experience is required to get the most out of this course, which gradually introduces the PR profession, it’s role at the heart of the modern organisation and the power the public possesses in determining its future.

Course content is distributed over seven intensive modules, which begin with an introduction to contemporary public relations, the responsibilities of the PR professional and a series of essential PR tools and resources. Key PR tasks and duties are explored, along with the use of PR as a planned communication tool and the production/distribution of essential PR materials. The course concludes with an overview of the importance of establishing and maintaining the strongest possible media relations at all times.

Upon successful completion of this course, candidates benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • Familiarity with important PR tools and materials
  • Use of PR in planned communications
  • Improved communication and time-management skills
  • How to build and strengthen media relations
  • The confidence to pursue a rewarding career in PR

Course Outline

This insightful Public Relations Course is delivered across seven units – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 – Public Relations : An Introduction

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations
  • What Public Relations People Do?
  • Plus more

Unit 2 – PR Tools & Procedures

This unit covers the following key topics:

  • Publicity Media
  • Advertising
  • Plus more

Unit 3 – Fundamentals of Public Relations

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Effective Public Relations, Advertising and Publicity
  • Publication
  • Public Opinion Research in Communication and Public Relations
  • Plus more

Unit 4 – Strategic Communications Planning for Public Relations

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning
  • Plus more

Unit 5 – Corporate Public Relations

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation
  • Plus more

Unit 6 – Production of PR Material

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Requirement of Corporate Publications

Unit 7 – Communications and Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • Sound Media Relations
  • How to Cultivate the Media
  • Crisis Management
  • Choice of Media
  • Plus more