CRM: Introduction to Customer Relationship Management - Jobs and Recruitment on, the UK's #1 job site

CRM: Introduction to Customer Relationship Management


Introduction to Customer Relationship Management It is impossible to place too much emphasis on the importance of developing strong customer relationships. Customer relationship management is what separate brands that make one-off sales to new customers from those who build and maintain much larger, more dedicated audiences. It is a widely-known fact that holding onto existing customers is more profitable, more cost-effective and much simpler than attracting new business. Nevertheless, the majority of organisations continue to focus primarily on new customers. Strong customer relationship management breeds not only loyalty, but the kind of word-of-mouth marketing that drives business your way naturally. This exclusive tutorial is suitable for business managers, company owners and anyone working in customer service or PR. Explore the various different faces of customer relationship management, along with a series of key evaluation metrics and privacy issues. Learn how to build and maintain valuable customer relationships by identifying and satisfying the expectations of your target audience.

SKU: 201616 Category:


Business_Customer service



After the completion of this course learners will be able to:

  • The terms and benefits of CRM on a company’s bottom line
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

Programme Content


  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.