Marketing : Creating a Marketing Strategy - Jobs and Recruitment on, the UK's #1 job site

Marketing : Creating a Marketing Strategy


Marketing is the social procedure by which workers and companies get what they require and desire through building and swapping value with others. The heart of the business development lies in its marketing as most phases of the business depend on winning marketing. The marketing includes advertising, promotions, public relations and sales. It is a procedure of introducing and promoting a product or service to the potential customers. A marketing strategy helps the business to identify its target markets and to set assessable objectives. A good marketing strategy need to be drawn from market research and it central focus will be on the product mix to achieve the highest profit and keep up the business. The marketing strategy is the base of the marketing plan. This unit provides an intensive, comprehensive introduction to the marketing strategy along with the consumer and market analysis. Its content primarily focuses on the ongoing benefits of marketing strategy and describes it purpose and value for running a successful business. A variety of key topics are explored in-depth, including analyzing the competition and yourself, analyzing distribution channels and leveraging social media. Discover how to create a marketing plan to enhance the productivity of a business.

SKU: 201493 Category:





After the completion of this course learners will be able to:

  • Discuss how to create a marketing strategy for your business.

Program Content:


Introduction to Creating a Marketing Strategy


  • Introduction to Marketing
  • Consumer and Market Analysis
  • Analyzing the Competition and Yourself
  • Analyzing Distribution Channels
  • Creating a Marketing Plan
  • Leveraging Social Media

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.