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Social Media: An Introduction


Marketing What is Social Media We are quickly reaching a point where the modern business cannot expect to get by without working with social media, as part of a wider marketing mix. Already a spectacularly powerful and influential platform, the popularity of social media continues to grow at record-pace. While technology, access methods and the platforms themselves may be continually changing, the principles of social media remain the same. A 24/7 global community of billions, allowing marketers to reach out to the largest consumer audience in the world. The deeper your understanding of social media as a whole, the greater your potential to devise an effective and lucrative social media marketing strategy. This introductory tutorial has been designed for anyone looking to gain a better understanding of social media from a business perspective. Study its origins, mechanics and key points of appeal, along with where social media fits into the wider marketing mix. Begin learning how to make social media work for the benefit of your business and generate an extraordinary ROI.

SKU: 204726 Category:




Marketing What is Social Media


  • Describe the value of social media for a marketing plan

Programme Content


  • What is Social Media?
  • Understanding the Marketing Mix

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.