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Business Marketing


Business Marketing Marketing for Business field holds the huge potential because all the organisation needs Marketing professional in one position or another. This Business Marketing course is online based

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Business Marketing : Course Benefits

The following is included for online study with Inspire London College

  • Course material includes all the essential learning material such as lecture notes, Assessments, Quizzes (if require) in PDF, Microsoft Word, Excel, PowerPoint format and other useful study links.
  • Assessment resources accessible through our Moodle VLE 24/7.
  • A professional one-to-one tutor to provide all-inclusive assistance throughout the course via email.
  • Flexible online learning process without any deadlines.
  • Upon successful completion, students will have the option to receive an Endorsed Certificate or Certificate from ILC.

Business Marketing Principles – Learning Objectives

After taking this Business Marketing course the learners will be able to;

  • Understand the marketing theories and concepts
  • Understand the different type of marketing environments
  • Develop effective marketing mix strategies

Business Marketing – Course Outline

Level 4 Diploma in Marketing is 90 credits endorsed Course. To achieve a Level 4 Diploma in Marketing learner must have to achieve a minimum of 9 units with 90 Credits.

Mandatory Units

  • Introduction to Marketing
  • Consumer Behaviour
  • The Marketing Environment
  • Marketing Research
  • Market Segmentation, Targeting and Positioning
  • Product Development and Pricing Strategies
  • Promotion and Distribution
  • Marketing Planning and Implementation
  • Brand Development

Business Marketing : Course Assessment

    • After reading the course material, the learner will have to attempt an assignment(s).
    • The Assignment Brief containing the different questions will be available on VLE / Moodle. During the completion of the assignment, learner can get unlimited support from online tutor via email.
    • Learner’s assignment(s) will be assessed by Inspire London College’s assessor(s) & IV’s. When an assessment criteria is met, it will be graded as ‘Pass’.
    • If there is further evidence required, it will be graded as ‘referred’, and your assessor will give feedback as to how you can meet the criteria. You can resubmit an assignment as many times as you need to.

All written report(s) / Assessment(s) are online and are taken either through or after the course; these are included in the course price.

Business Marketing : Course Certification

Upon successful completion of the course, the learner needs to pay for an Endorsed Certificate from awarding organisation or Certificate of Completion from Inspire London College.

Certificate of Completion from Inspire London College (PDF format) = £40

Certificate of Completion from Inspire London College (Hardcopy) = £50 + postage charges £15

Endorsed Certificate from Awarding Body (Hardcopy) = £99 + postage charges £15