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Retail Management Diploma – CPD Certified


The Diploma in Retail Management Diploma – CPD Certified course is structured into 18 units with expertly designed online study materials, video lessons so you learn everything you need to know to succeed. A retail manager manages a retail outlet, or groups of outlets, and is the person ultimately responsible for the day-to-day operations of a retail store. The most popular Retail Management Diploma – CPD Certified Training will be of great interest for you if you are working in the retail industry and looking forward to learning more about modern retail formats and consumer behaviour, which is designed to equip you with the knowledge and practical skills to flourish in the retail industry and establishments. This Retail Management Diploma – CPD Certified Training covers the modules in human resource management, merchandise management, financial statement and analysis and so on. Special attention will be given to supply chain relationships, quality and value, ethics, consumer satisfaction, and social responsibility. The Retail Management Training is divided into 18 modules. Each module is brimming with useful information, making it easy to learn and gain the insight you need to enjoy a successful career in this industry. Benefits of studying the Diploma in Retail Management Diploma – CPD Certified with Janets include Earn a free e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams

SKU: 230557 Category:


Management_Retail management


Course design

The Diploma in Retail Management Diploma – CPD Certified course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the Diploma in Retail Management Diploma – CPD Certified course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

******************COURSE CURRICULUM************************

***Retail Management Diploma – CPD Certified***

Module 01: Introduction to Retail Management

  • Definitions of Retailing
  • A History of Retail Developments in The UK
  • The Development and Scope of Retail Marketing Theory and Practice
  • Retail Industry Associations
  • Retailer Categories and Business Formats
  • Non-Store Retailing
  • The Retail Life Cycle
  • Retailing Management
  • Summary

Module 02: Retail Strategy

  • Strategy Defined
  • Developing a Strategy Framework
  • Strategy Framework 1
  • Strategy Framework 2
  • Strategy Framework 3
  • Corporate Strategy
  • Store Strategy
  • Growth Strategies
  • Market Entry Strategy
  • Market Expansion Strategy
  • Strategy Pitfalls
  • Summary

Module 03: Retail Buying and Merchandising

  • Buying and Merchandising Roles
  • Centralised and Decentralised Buying
  • Organisational Buying Theories
  • Buying Own-Label Merchandise
  • The Retail Buying Cycle
  • Retail Buying for Online and Mail Order (Home Shopping) Companies
  • Summary

Module 04: Retail Pricing

  • Introduction
  • Retail Market Levels – Mass Market, Middle-Market and Luxury
  • Retail Pricing – Objectives and Strategies
  • Cost-Orientated Pricing
  • Competition-Orientated Pricing
  • Demand-Orientated Pricing
  • Implementing Demand-Based Pricing Strategies
  • Psychological Pricing
  • Market Penetration Pricing and Pricing Skimming
  • Backward Pricing and Reverse Auctions
  • Price Elasticity
  • The Relationship Between Price and Value
  • Markdowns: Seasonal Sales, Reductions and Offers
  • Summary

Module 05: Supply Chain Management in Retailing

  • Introduction
  • Efficient Inventory Planning
  • Integrated Supply Chain
  • Vendor Management
  • Warehouse Management
  • Value Chain
  • Efficient Consumer Response (ECR)
  • Collaborative Planning, Forecasting and Replenishment (CPFR)
  • Retail Automation and Supply Chain Management
  • Summary

Module 06: The Sales Process and Dealing with Customers at the Checkout

  • Introduction
  • The Checkout and Basic Requirements
  • The Importance of the Point of Sale Concept
  • The Personal Characteristics Required for Dealing with this Process
  • Be friendly
  • Interact with them
  • Keep a level head
  • Be helpful
  • Able to think on your feet
  • Summary

Module 07: Importance of Consumer Behaviour

  • Introduction
  • What We Mean by Consumer Behaviour
  • How to Interpret Consumer Behaviour for your Own Advantage
  • How to Deal with Issues Related to the Behaviour
  • Unable to Find Products
  • Poor Organisation
  • Poor Labelling
  • Products Not in Stock
  • The Difference that Understanding Consumer Behaviour Makes to your Store
  • Summary

Module 08: Taking Trends and Targeting Customers Effectively

  • Introduction
  • Why Trends are Important to Your Store
  • How to Take Advantage of the Trends in an Efficient Manner
  • Why Targeting Customers is so Effective
  • How to Target Customers in the Best Possible Way
  • Summary

Module 09: The Importance of Communicating with Customers

  • Introduction
  • What We Mean by Communication
  • How to Talk to Customers
  • Do Not Get too Close and Personal
  • Do Not be Over the Top With Details
  • Watch Your Body Language
  • Watch How You Speak
  • How to Deal with Unhappy Customers
  • Talk Clearly and Go Over the Problem
  • Do Not Get Defensive
  • Apologise for Them Feeling That Way
  • The Key Information to Provide your Customers
  • Summary

Module 10:Choosing a Retail Location

  • Introduction
  • Why are Locations Important
  • A Framework for Location Decision-Making
  • What Types of Locations Do Retailers Use?
  • How Do Retailers Make Location Decisions?
  • Site-Specific Issues
  • The Planning System
  • Summary

Module 11:Retail Psychology

  • Introduction
  • The Basics of the Psychology of the Store
  • What You Are Trying to Achieve with Psychology
  • Making People Feel as If You are Their Best Friend
  • The Use of Reusable Bags
  • The Use of Seats
  • The Compromise Price Effect
  • Using Cheap Items to Get People in The Door
  • The Concept of the Accessory
  • How Effective Psychology Can be in the Success of your Store
  • What your Store Would Be Like without Psychology
  • Summary

Module 12:Negotiate the Right Deal with Suppliers

  • Introduction
  • How to Ensure You Have the Correct Suppliers
  • Research
  • Are They Reliable?
  • Have You Heard of Them Before?
  • How Quickly Will They Get Products to You?
  • What Is Their Ordering Process Like?
  • What Are The Terms?
  • Are There Any Additional Charges?
  • How to Receive Goods in the Correct Manner
  • Dealing with Damaged or Problem Goods
  • Summary

Module 13:Develop Store Security Procedures

  • Introduction
  • The Basics of Security
  • Clothes Store
  • Food Store
  • Jewels or High-Value Items
  • The Types of Security Needed in Store
  • The Basics of Security Procedures
  • The Outside Alarm
  • The Internal Alarm
  • When Things Go Wrong
  • You Have Inadequate Security
  • Your Staff React in the Wrong Manner
  • Summary

Module 14:Management Skills for Leading Your Team

  • Introduction
  • The Importance of Getting the Right Team Together
  • How to Unite Your Team
  • Consider Team-Building
  • Dealing With Issues Within Your Team
  • Some Team Members Do Not Get on With One Another
  • Rules Will Be Easier to Follow
  • Problems Can Be Resolved More Easily
  • Changes to the Running of the Store Will Be Easier to Follow
  • Staff Will Be Aware of the Correct Procedures
  • Make a Regular Point of Communicating
  • Summary

Module 15:Selling in Multiple Channels

  • Introduction
  • Mail order
  • Direct marketing
  • Online retailing
  • Consumer engagement
  • Long-tail effect
  • New technology
  • Website design
  • Online communications
  • Fulfilment and delivery systems
  • Multichannel retailing
  • Summary

Module 16: Retail Brand Management

  • Introduction
  • Brand Management
  • Brand Management Focuses on How Your Brand Is Perceived
  • The Keys to Successfully Managing Your Brand
  • Build That Connection
  • Fully Understand Your Customers
  • Continually Adapt Your Strategy
  • Look at the Possibility of Trademark
  • Consider Sponsorship
  • The Key Mistakes to Avoid Making when Managing Your Brand
  • You Do Not Conduct Enough Research
  • You Fail to Accept You Were Wrong Early on in the Process
  • Where to Find Resources to Help You
  • Research Your Industry on The Internet
  • Revert Back to Your Business Plan
  • Summary

Module 17: Health & Safety for Retail Stores

  • Introduction
  • The Importance of Following the Health & Safety Regulations
  • The Consequences of Not Following the Rules
  • The Key Rules to Implement in Your Store
  • Produce Your Own Health and Safety Policy
  • Staff Training
  • Dealing with Welfare as Well as Health and Safety
  • The Key Rules when Dealing with Food or Produce
  • You Must Be Aware of Spills And Trips
  • There Must Be Appropriate Washing Facilities If Dealing With Raw Food
  • Summary

Module 18: Consumer Rights Act

  • Introduction
  • The Key Rights Held by the Customer
  • The Return of Faulty Goods
  • Goods That Cannot Be Repaired
  • Limits to Delivery Times
  • What You Are Allowed to Do as a Trader
  • Offer a Refund or Replacement
  • Offer a Reduction in a Refund After Six Months
  • Responsibility of Delivering a Product
  • How to Handle Issues with Customers
  • Listen Issues
  • Customer’s Want
  • Explain the Legal Aspect
  • The Legal Side of Things and Getting Help
  • Summary


Upon successful completion of the course, you will be able to obtain your course completion PDF certificate free of cost. Print copy by post is also available at an additional cost of £9.99.