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Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this Copywriting course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills. Gain the essentials skills and knowledge you need to propel your career forward as a copywriter. Gain the essentials skills and knowledge you need to propel your career forward as a copywriter. This bundle course has been designed with 11 CPD accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. If you’re interested in working as a copywriter or want to learn more skills on copywriting but unsure of where to start, then this Copywriting course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills. The Copywriting course will set you up with the appropriate qualifications and experience needed for the job and is ideal for both beginners and those currently working as a copywriter. The Copywriting courses bundle will help learners to fully-enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career. This comprehensive Copywriting course is the perfect way to kickstart your career in the field of copywriting. This accredited Copywriting course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Successful completion of the Copywriting course will not only earn you an accredited certificate but also equip you with extraordinary skills in the relevant field. Make your training work for you with this prestigious qualification. This Copywriting course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion. As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This Copywriting course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. This Bundle Package Includes: The following courses of the Copywriting course will set you up with a solid foundation in the copywriting industry and give you the essential skills you need to get yourself job-ready! Copywriting Secrets Copywriting Blunders – Common Mistakes Copywriting for Beginners Copywriting – Headlines & Openers Copywriting – Write Persuasive Copy Freelance Copywriter Copywriting – Write a Profitable Landing Page Copywriting – Write Persuasive Product Pages Business Writing Course Copywriting Gigs – White Paper Writing Copywriting Gigs – B2B Emails How Will I Benefit? Boost your career in copywriting Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that has been designed by industry professionals. Save money and time by studying your convenient time Have access to a tutor whenever you are in need So, what are you thinking about! Start getting the benefits by enrolling today!

SKU: 282887 Category:


English_Creative writing


Copywriting Course Accredited By Qualified Professionals

Why Choose Lead Academy:

  • Lifetime Access
  • High-quality e-learning study materials
  • The UK and globally recognised qualification
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

The Copywriting is a popular training course, ideal for anyone who is looking to kickstart their career as a copywriter, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of copywriting, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the Copywriting course into 11 user-friendly courses modules, covering all fundamental areas of copywriting to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive Copywriting course includes the following modules:

The following module of the Copywriting course will set you up with a solid foundation in the copywriting industry and give you the essential skills you need to get yourself job-ready!

Copywriting for Beginners

About Copywriting

  • Copywriting Defined: Part 1
  • Copywriting Defined: Part 2
  • Types of Copywriting
  • Specialized Copywriting
  • Your Two Audiences for Copywriting

Start With a Creative Brief

Copywriting – Headlines & Openers


  • Your Headline Must do Only Two Things
  • How to Brainstorm Headline Ideas
  • Headline Writing Tips
  • Boost Email Open Rates with a Colon in Your Subject Line
  • Write Good Negative Headlines
  • Think Like a Search Engine to Write Better Headlines
  • Google Text Ad Headline Writing Do’s and Dont’s
  • How to Write a Google Text Ad Headline

Opening Lines

  • Keep them Hooked with a Great First Line
  • Open with a Provocative Question
  • Start with a Story
  • Start with a Zinger
  • Start with an Arresting Fact
  • Start at the Beginning

Develop your expertise in key areas such as copywriting with the following module of the comprehensive Copywriting course, designed to help you develop your knowledge in the field in accurate and informative way to provide you with a solid foundation for success.

Copywriting – Write Persuasive Copy

Write to Persuade

  • Give your sales pitch a proven structure
  • Write with features and benefits
  • Overcome objections
  • Be Specific
  • Differentiate
  • Think Visually
  • Overcome doubts with testimonials
  • Get your testimonials right
  • Give your buyer a deadline
  • Offer a guarantee that hurts
  • Follow these five tips for better body copy

Copywriting Secrets


  • Secret 1: Write a weak headline if your visual is strong
  • Secret 2: Sync your headline and your visual
  • Secret 4: Make your headline a zinger if your visual is lame
  • Secret 5: If in doubt, ask a question

Opening Lines

Strategic Body Copy

How to Write Memorable Copy

Your Ending, and some Final Thoughts

Online Copywriting – Write a Profitable Landing Page

Write a Landing Page for a Lead Magnet

  • Four ingredients of a successful landing page
  • Start with your potential customer
  • Package your lead magnet properly
  • Answer three questions before you start writing
  • Write powerful headlines and subheads

Online Copywriting – Write Persuasive Product Pages

Online Copywriting Introduction

  • GET FOUND: Start Selling on page one pf google
  • HELP YOUR BUYER: Boost sales with better navigation
  • NAME IT AND THEY WILL COME: Product page title tags
  • DESCRIBE YOURSELF: Write description tags that attract buyers
  • GIVE YOUR BUYERS A MAP: Page URLS and navigation

Copywriting Gigs – White Paper Writing


  • Pick Your Topic
  • Research your topic
  • Outline your white paper
  • Give your white paper a strong title

The following module of the Copywriting course is designed for anyone taking the first steps into their career, looking to enhance their professional skills on the copywriting.

Copywriting Gigs – B2B Emails

Warm Email Sequences

  • Cold email mistakes to avoid
  • Email sequences explained
  • Anatomy of a warm email sequence
  • Use a colon in your subject line
  • Sound like grandma in your B2B emails

Drip Email Marketing

Copywriting Blunders – Common Mistakes

Copywriting Blunders to Avoid

  • Blunder 1: Slow getting to the point
  • Blunder 2: No single-minded proposition
  • Blunder 3: No logical flow
  • Blunder 4: Redundancies
  • Blunder 5: Generalities

Freelance Copywriter

  • Day 1: Build Your Portfolio
  • Day 2: Brand Yourself
  • Day 3: Choose Your Ideal Client
  • Day 4: Polish Your Pitch
  • Day 5: Fish Where the Fish Are
  • Day 6: Get it In Writing
  • Day 7: Start Your Project Professionally

Business Writing Course

Organize your Thoughts

  • Lesson 1: How to plan a writing project
  • Lesson 2: Start with your reader
  • Lesson 3: Know your goal
  • Lesson 4: Write your outline
  • Lesson 5: Structure your message
  • Lesson 6: Choose the right style
  • Lesson 7: Consider your tone and persona

Write Your Draft

Edit Your Draft


On successful completion of the Copywriting course, you will be eligible to obtain a verifiable certificate as proof of your new qualification. This means that you/your employer can verify your qualification through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £10, and there is an additional fee to obtain a printed copy certificate which is £29.