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CRM – Customer Relationship Management Course – CPD Accredited


The online CRM Course from Oplex Careers has been designed to provide learners with an insight into key skills and practices related to Customer Relationship Management (CRM). From discussing the importance of CRM, to planning and strategy for an effective CRM approach, this course will discuss key concepts related to effective CRM

SKU: 190624 Category:


Business_Customer service


Course Description

This Customer Relationship Management (CRM) Course will provide learners with a fantastic insight into the importance of customer engagement, what it is and how to go about engagement. The course will cover a range of topics explaining what is CRM, measuring tools, building an effective CRM plan and more. Whether working in a field where customer engagement is a top priority, in the marketing field, or you want to get started working within this industry, this course will cover a range of modules and provide multiple examples for assessment.

Course Syllabus

The CRM Course is split into the following modules:

  • An Introduction into CRM
  • The Importance of Customer Relationships
  • Understanding Customers and the Effect on Engagement
  • Measuring and Monitoring CRM for a Successful CRM Strategy
  • Developing and Maintaining Relationships through Engagement
  • Preparing for Strategy Meetings
  • Final test


To assess the learners ability and knowledge to effectively understand the topics contained within the CRM Course, the course features a number of end of module interactive quiz questions.

Additionally, at the end of the course learners will also take an online multiple choice assessment test. This online multiple choice test is marked automatically so you will receive an instant grade and know whether you have passed the course.


On successful completion of this CRM Course learners will receive a CPD Certificate of Achievement award from Oplex Careers.

This certificate will be produced in PDF format, hard copies of the certificate will be available at an additional fee of £9.99.

Course Format

This course is delivered online through eLearning. Learners of the course will receive instant access to our interactive student learning portal, which offers 24/7 access to the CRM Course.

Course Duration

The online CRM Course requires 60 hours to complete the course in full. This is only a guide to the learning hours required and it depends on how quickly an individual can absorb the information. The learning is online so it can be spread out over multiple sessions or done in one session.

Learners will have access to this course for up to 12 months from the date of joining. There is no time limit to complete the course during this period.

Tutor Support

When you are studying a course it is always useful to know that you have the help and support of tutors that want you to succeed in your studies.

As part of the CRM Course you will receive access to our dedicated tutor support service. The academic tutors will be able to provide you with unlimited online email support to help answer any questions that you may have whilst you are studying the course.

Course Compatibility

Our CRM Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices.

We know that more and more people are using the web whilst they are on the move, so we have designed this CRM Course to be fully compatible across tablet and smartphone devices. You will be able to access the same content from the course, just over a 3G or 4G network whilst on the move.

Additional information

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