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Digital Marketing Diploma

£9.95

Digital Marketing Diploma Certificate of achievement in Digital Marketing Diploma Level 5. Additional CPD Accredited Digital Marketing Certificate with 80 CPD points available with no extra study. The course comes with easy to understand e-learning study materials. Endorsed Digital Marketing course Level 5 Certificate of Achievement. One of our most popular courses, this Digital Marketing Level 5 Certificate has been designed with newcomers in mind. With no prior knowledge or experience required, course content introduces some of the most important concepts and theoretical teachings at the heart of the industry. Candidates explore Digital Marketing as both a concept and a profession, along with how to create an effective Digital Marketing plan and the important role it plays. Study in your own time and at your own pace, with the full support of your own personally-assigned tutor from start to finish! With enrolment open 365 days a year, why not get started on your Level 5 Digital Marketing Certificate today?

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Description

Marketing_Digital marketing

Description

Digital Marketing Diploma

Make no mistake about it digital marketing is the future of all marketing. Studies have already shown that the power and influence of traditional marketing channels is wavering at an alarming rate. Television, radio, printed media – all largely overlooked by modern consumer audiences. Today, it’s the messages we receive online that influence the decisions we make. Digital marketing exploits every possible opportunity to engage and influence online audiences. Social media, e-mail marketing, search engine marketing, banners, blogs and so on – all perfectly capable of making an impact. With demand for talented digital marketers growing worldwide, qualified candidates are enjoying the most remarkable career prospects.

Digital Marketing – Course Syllabus

This Digital Marketing Advanced Course Level 5 consists of the following units:

Unit 1 – What is Digital Marketing?

This unit covers the following key topics:

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Plus more

Unit 2 – Social Media Marketing

This unit covers the following key topics:

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
  • Plus more

Unit 3 – Creating Digital Marketing Plan

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence
  • Plus more

Unit 4 – Using Google AdWords

This unit covers the following key topics:

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Plus more

Unit 5 – Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
  • Plus more

Unit 6 – E-Mail Marketing

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services
  • Plus more

Unit 7 – Search Engine Optimization (SEO)

This unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking
  • Plus more

Unit 8 – An Introduction to Brand Building through Social Media

This unit covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more

Digital Marketing – Course Benefits:

This Digital Marketing Advanced Course Level 5 comes with the following benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Digital Marketing – Course Material

All course materials are included in the Digital Marketing Advanced Course Level 5 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Digital Marketing Advanced Course Level 5 may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Digital Marketing – Course assessment

You will be continually assessed throughout the Digital Marketing Advanced Diploma. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Digital Marketing Advanced Diploma with OHSC you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.