Creating a Google AdWords Campaign - Jobs and Recruitment on, the UK's #1 job site

Creating a Google AdWords Campaign


Internet advertising is becoming a significant sector for companies all over the world. Pay per click ads is one of them, and Google Adwords is the giant machine on this platform. Our course will focus on it and will train you on how it works. By enrolling in this course, you will gather the knowledge of the importance of Google Adwords, how to set it up, and manage the budget for it. All of these will help you to increase the market penetration for your organisation and bring success. Free E-certificate (No additional cost for E-certificates) Free Coronavirus (COVID-19) Guide Course Highlights of The Creating a Google Ad Words Campaign Course: First Up, SEO, the definition of AdWords and How PPC Works AdWords Strategy Getting Good with Keywords Understanding Ad Groups Market research Your ideal customer PPC Budget Designing Your Ads Understanding key metrics Why Choose Skill Express? Instantly accessible CPD Accredited certificate on successful course completion 24/7 access to the course for lifetime Free E-Certificate after course completion Developed by qualified professionals with updated resources Full Tutor support on weekdays (Monday – Friday) No hidden fees or exam charges

SKU: 293739 Category:




Course Curriculum

We have divided the Creating a Google AdWords Campaign Course into Five user-friendly Lessons.

Module 1: Understanding AdWords Lingo

  • First Up, SEO
  • AdWords Defined
  • How PPC Works

Module 2: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Choosing Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Module 3: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Module 4: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Module 5: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help
  • To Be Continued


After completing the course successfully, the learner will immediately receive an E-Certificate which will be completely free of cost. Also, you can have your printed certificate delivered by post. Although there is no expiry date on the certificate, we do recommend our learners to renew the certificate every twelve months.


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!