Content Marketing Certification Training - Jobs and Recruitment on reed.co.uk, the UK's #1 job site

Content Marketing Certification Training

£9.95

Because content marketing is all about storytelling , and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories. C ontent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action. Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as – Brand awareness Lead generation Engagement Sales Lead nurturing Customer retention and loyalty Customer evangelism Up-selling and cross-selling

SKU: 286168 Category:

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Marketing_Content marketing

Description

Content Marketing Course Syllabus

(MODULES 1 & 2)
Content Strategy and Your Role as a Professional Writer
• How to market yourself as a content marketer (not just another writer)
• How to position yourself for more clients, more respect, and better pay
• The “belief circles” framework for creating fans and customers
• How to create a rich audience experience for your business and your
clients
• A new tool for making yourself an indispensable resource for your
clients

(MODULES 3 & 4)
The Strategic Framework for Success with Content
• How to build authority for yourself and your clients
• The mindset that makes success possible
• How to widen your network and get attention to your valuable content
• How to authentically connect with influencers without embarrassing
yourself
• The real role of authenticity on the web
• 5 steps for turning attention into action and sales

(MODULES 5 & 6)
Mapping the Journey: Crafting a Content Marketing Strategy
• What the “buyer’s journey” is and what the milestones are
• How to unlock the triggers that get clients or customers to buy
• The mapping exercise that none of your competitors are using
• How to handle potentially tricky issues with clients or employers
• How to get the buy-in that lets you move forward with great content

(MODULES 7 & 8)
The Rubber Hits the Road: The Strategic Content Types
• How to write content that builds the audience and attracts new leads
and prospects
• How to use the “content conveyor belt” to increase traffic and
conversion
• The type of content that creates an unbreakable bond with the audience
• How to put together landing pages and other persuasive content that
turn “traffic” into customers
• The kinds of content that attract links and widen your network

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